Become an expert in the creation, management and distribution of branded content and transmedia with the Official Master’s Degree in Transmedia Communication online from UFIS. Choose the only postgraduate degree that complements communication and journalism skills with a strategic, marketing and business vision to be able to work on the design of a complete project.
With this official master’s degree you will learn to design transmedia content projects adapted to all types of companies, brands and areas of communication, journalism and entertainment. You will also use online media at a strategic, creative, promotional and distribution level. All of this, using storytelling to communicate by telling stories that attract and retain potential users.
We integrate AI into the curriculum so that it becomes another tool in your training and you can apply it to your processes from the very beginning.
Free up your time from repetitive tasks and add value with your creativity and strategy thanks to AI. Our master’s degree prepares you to create high-quality prompts for ChatGPT, Gemini or Claude and evaluate their responses to generate your own campaigns.
Create valuable multimedia content thanks to AI and tools such as Midjourney , Dall-e and Murf.ai . Generate texts for ads, blogs, websites, slogans and storytelling , as well as audiovisual pieces: images, videos, logos, storyboards, collages and jingles .
Design digital solutions from the knowledge you’ll gain with Google Analytics 4. You’ll be able to create advanced strategic plans with the goal of identifying in great detail the effectiveness of the actions carried out.
Learn all the tools, techniques and strategies to become a digital communication professional. Our Master in Transmedia Communication prepares you to:
The Branded Content Marketing Association (BCMA) is one of the partners of this master’s degree. It actively participates in the delivery of seminars, conferences and workshops of the degree, contributing its experience and expertise in the area of branded content .
As a student of the master’s degree, you will be able to participate in the branded content competition organised by UFIS in collaboration with the BCMA. You will work from a real briefing and present your final pitch to a BCMA jury, made up of the brand, as well as agencies, content producers and media outlets. The winning team will enjoy training in one of the companies associated with BCMA Spain.
The master’s degree sponsors and actively participates in the Branded Content forum with the help of the newspaper PublicidAD, which is the main annual event for the advertising industry in Spain in this specialty.
The Master in Transmedia Communication includes the Adobe Creative Course in which you will delve into the basic concepts of design in a practical and creative way with the most prominent Adobe programs: Illustrator, Photoshop and InDesign. In addition, you will have access to Adobe’s Creative Cloud , through a license provided by UFIS, to connect virtually to the fundamental tools of digital marketing.
With this workshop you will learn the language of each social network and how to publish content on Meta (Facebook, Instagram, WhatsApp), X, LinkedIn, Tik Tok, Twitch, social media, YouTube and new emerging platforms.
Industry producers teach you the process of creating branded content and other formats of fiction, non-fiction and advertising pieces. You will learn the pre-production, production and post-production phases of a project to execute it from start to finish, as well as current practical cases. The workshop is taught by Beatriz Acinas, from the Adhokers production company.
Thanks to the collaboration agreement between Harvard Business Publishing Education (HBP) and UFIS, you can obtain diplomas and certifications from Harvard ManageMentor. These programs have become a standard for developing high-performance leaders and improving professional performance in any type of organization. Raise your profile, respond to job demands, and apply new concepts and skills in your professional environment.
You will be able to do in-person or virtual internships in top-level companies. In this way, you will gain certifiable professional experience to enter the job market.
Specialise and become one of the most sought-after profiles in the marketing sector with one of our PSUs. Upon completion of your master’s degree, you will receive a double qualification , which will expand your job opportunities:
At UFIS, we value the academic and professional enrichment of our students. Through solid institutional alliances , we seek to enhance your growth in the field of transmedia communication.
“I chose UFIS because it is highly prestigious. The courses have given me extra knowledge, adding different perspectives from an integrative and business vision. The master's degree has excellent teachers with extensive academic and professional experience, so it is full of real references to success stories.”
Manuel Herrera Velayos
Estudiante del Grado en Derecho
“Lo que más destaco es el nivel del profesorado. Hemos podido estudiar con un profesor que es juez, lo que hoy en día es bastante complicado”.
Begoña Maiques
Estudiante del Grado en Derecho
“Compagino el grado con el trabajo porque se ajusta perfectamente a mis horarios. La mejor parte de mi experiencia en UFIS son los profesores. El grado tiene muy buenos docentes, hacen un trabajo espléndido.”
Francisco Luis Formoso
Estudiante del Grado en Derecho
he following may take this postgraduate course:
This online Master in Transmedia Communication from UFIS is perfect for your professional development if in the future you intend to:
The Political Science and Public Management is aimed at students seeking a personal and integral training, interested in the economic, organizational and social aspects of companies at international level, since companies create changes and social progress.
Students interested in studying Political Science and Public Management should have a special interest in:
A B2 English level is required to be admitted in this Degree.
