The brand manager profile is one of the five most in-demand profiles in numerous sectors. Become one of them with the UFIS Master’s Degree in Brand Management, the only official online degree that prepares you to become an expert in brand strategies, in which you will learn from a practical approach and from active professionals with extensive experience.
This qualification delves into the three pillars of branding : strategic definition, management and brand communication, offering you a comprehensive, practical and cross-cutting approach. Learn from real-life business cases how to professionally manage a brand.
We integrate AI into the curriculum so that it becomes another tool in your training and you can apply it to your processes from the very beginning.
You will learn to define the aspects that are having the greatest influence in this area, using AI to evaluate the campaigns launched to improve their positioning.
management
It links strategic brand management with marketing management thanks to artificial intelligence tools to analyze aspects related to the market, strategic analysis of the competition , strategic management models, brand experience and its application in the digital age.
Among the reasons to choose UFIS’s Master’s Degree in Brand Management as the best online option to specialize in branding and brand positioning are:
The teachers of the Master in Branding will bring to the classroom problems from different organizations applicable to the subjects and you will have to propose valuable solutions. In addition, you will have the opportunity to participate in an exclusive UFIS program together with RED Proyectum , a business platform that offers you the possibility of doing your TFM based on a briefing provided by a company . Upon completion, you will receive an academic certificate of participation to highlight on your resume.
The Master in Branding trains qualified professionals to work in high-demand job profiles with competitive salaries, such as brand manager, brand specialist, brand consultant, brand designer, product manager or marketing manager, among others.
At UFIS we have training agreements with more than 70 leading companies and institutions in the branding , consulting, marketing and communication sectors. During the online Master in Brand Management you will be able to do in-person or virtual internships in top-level organizations, such as Carrefour, Danone, Hewlett-Packard, Iberdrola, IBM, IKEA, L’Oréal, KANTAR, Orange, P&G, Repsol, Siemens, Telefónica, The Cocktail, Vodafone, Havas Media or Ogilvy, where you will gain certifiable professional experience to enter the job market.
The Master in Branding gives you access to the Innovation and Creativity Diploma , certified by Harvard Manage Mentor, thanks to the collaboration agreement between Harvard Business Publishing Education (HBP) and UFIS. This diploma accredits you in one of the six modules belonging to the Certification on How to take the first steps in your professional career, with which you can achieve an executive profile and develop your management career.
The Online Master in Brand Management involves the collaboration of relevant entities in the sector, including:
Specialise and become one of the most sought-after profiles in the Marketing sector with one of our PSUs. Upon completion of your master’s degree, you will receive a double qualification , which will expand your job opportunities:
“The master's degree has allowed me to have a 360º vision of branding . It is made up of subjects that go beyond the brand, and that allow you to be the professional that all companies want in order to differentiate themselves.”
Begoña Maiques
Estudiante del Grado en Derecho
“He sentido más cercanía en UFIS que en una universidad presencial. Cuando se piensa en una enseñanza online, uno no alcanza a entender el grado de implicación que tiene la universidad con el alumnado.”
Manuel Herrera Velayos
Estudiante del Grado en Derecho
“Compagino el grado con el trabajo porque se ajusta perfectamente a mis horarios. La mejor parte de mi experiencia en UFIS son los profesores. El grado tiene muy buenos docentes, hacen un trabajo espléndido.”
Francisco Luis Formoso
Estudiante del Grado en Derecho
To take part in these studies you must:
The Master in Brand Management is designed for candidates who want to acquire skills in:
The Master’s Degree in Brand Management is aimed at students seeking a personal and integral training, interested in the economic, organizational and social aspects of companies at international level, since companies create changes and social progress.
Students interested in studying Master’s Degree in Brand Management should have a special interest in:
A B2 English level is required to be admitted in this Degree.
