Discover the role of emotions when making a purchase
This Master in Neuromarketing is the only official 100% online program that will teach you to understand and predict consumer behavior through neuroqualitative approaches. Innovate in your marketing and advertising strategies through the study of the emotional and sensory processes that lead the consumer to make a purchase.
Discover the tools most used by companies through practical workshops. Learn how to apply eye tracking to analyze consumers’ visual attention and facial coding to interpret emotions through their facial expressions.
We integrate AI into the curriculum so that it becomes another tool in your training and you can apply it to your processes from the very beginning.
Use tools like Perplexity to get a clear view of the variables that help us explain consumer behavior. Perform a psychological analysis from the perspective of the potential buyer and understand decision-making from a deep understanding.
Use tools like Perplexity to get a clear view of the variables that help us explain consumer behavior. Perform a psychological analysis from the perspective of the potential buyer and understand decision-making from a deep understanding.
Use tools like Perplexity to get a clear view of the variables that help us explain consumer behavior. Perform a psychological analysis from the perspective of the potential buyer and understand decision-making from a deep understanding.
With UFIS’s online Postgraduate Degree in Neuromarketing you will be prepared to understand the minds of consumers and thus:
With a very practical approach, you will be able to use different biometric programs virtually to learn how the subconscious of individuals works, a key aspect to work on improving consumer and user experiences. These are some of the practical live workshops you can attend:
The master’s degree includes an internship plan in companies to develop your knowledge on the subject. Take advantage of the opportunity to work alongside professionals who are already dedicated to neuromarketing and learn first-hand the techniques and programs most used in the labor market. UFIS will study your profile to assign you to the company that best suits your interests.
Among others, we have Neuromarketing Attraction, The Smart Bubble, Neurologyca Science & Marketing Sl, World Innovation Alliance or MindMetriks Colombia SAS .
If you complete any of UFIS’s PSUs , you will be able to complete your training and obtain a double qualification that will make your profile one of the most sought-after on the market:
With the agreement between Harvard Business Publishing Education (HBP) and UFIS, you can obtain diplomas and certifications from Harvard ManageMentor. This master’s degree gives you access to a diploma that prepares you to channel creativity, identify the difficulties that may arise for innovation, and collaborate with others to continually evolve.
“Make the most of university. Don’t just focus on education; what really enriches you the most are the experiences you can have at university through its programs, and UFIS is brilliant at that. Studying this degree has opened many doors for me. Thanks to it, you will stand out from the rest and you will have a human perspective on marketing: we are people, not numbers.”
Dominik Ori Gabor
Estudiante del Grado en Derecho
“The master's degree has allowed me to gain 360º knowledge of digital marketing. The learning methodology through real cases makes the knowledge acquired easily applicable in the work environment, something I valued very positively.”
Raúl Fuentes Carro
Estudiante del Grado en Derecho
“He sentido más cercanía en UFIS que en una universidad presencial. Cuando se piensa en una enseñanza online, uno no alcanza a entender el grado de implicación que tiene la universidad con el alumnado.”
Manuel Herrera Velayos
Estudiante del Grado en Derecho
“Lo que más destaco es el nivel del profesorado. Hemos podido estudiar con un profesor que es juez, lo que hoy en día es bastante complicado”.
Begoña Maiques
Estudiante del Grado en Derecho
“Compagino el grado con el trabajo porque se ajusta perfectamente a mis horarios. La mejor parte de mi experiencia en UFIS son los profesores. El grado tiene muy buenos docentes, hacen un trabajo espléndido.”
Francisco Luis Formoso
Estudiante del Grado en Derecho
To access this master’s degree, it is necessary to have a university degree in Business Administration, Marketing, Advertising and Public Relations, Commerce, Business, Economics or Communication . For other areas, it will be necessary to take additional training courses.
UFIS’s Master in Neuromarketing is aimed at all those who want to:
Join experts in research methodology to discover the steps required to tackle this type of work in the world of international relations. Good analysts are needed and this is the main practical basis for preparing appropriate reports, with a method and specific knowledge on a specific subject.
Learn how to plan your research , how to write the object of study, justify it and state your research objectives. This will help you build a good theoretical framework, a great analysis and reach conclusions.
We will address the strategic and police security threats faced by the armed forces and police forces in order to protect the State and the international alliances of each country.
Work will be done on how to counteract the use of insurgency, transnational crime, terrorism, migration, energy resources and cyber warfare by potential rivals or enemies.
You will learn to analyse the foundations of political communication through practical examples based on current real cases. Learn about the latest technical developments in neuromarketing and neurolinguistic programming applied to the world of political communication through these topics:
The Master’s Degree in Neuromarketing is aimed at students seeking a personal and integral training, interested in the economic, organizational and social aspects of companies at international level, since companies create changes and social progress.
Students interested in studying Master’s Degree in Neuromarketing should have a special interest in:
A B2 English level is required to be admitted in this Degree.
