Master's Degree in

Digital Marketing

Create effective digital strategies and make data-driven decisions by integrating AI into your processes

Start

20 oct 2026

Duration

5 courses

Credits

372 ECTS

Exams

Online

Mode

Online interactive

Qualification

Official

Differentiate yourself as a professional by studying your Double Degree in Business Administration and Marketing online

UFIS’s Double Degree in Business Administration and Marketing prepares you to obtain, in just five courses , two official degrees with high employability. 

Acquire a multidisciplinary and digital profile thanks to a  current curriculum adapted to the business reality . The Double Degree in  Business Administration and Marketing  trains you to perform managerial and technical functions within the field of marketing and to manage the different areas of the company in a 4.0 environment.

Nowadays, mastery of practical tools is essential. At UFIS we teach you how to get the most out of Google Ads, Google Analytics and WordPress, and data analysis software such as Gretl, Python and R, with workshops.  

Why study a Double Degree in Business Administration and Marketing at UFIS?

Our Double Degree in Business Administration and Marketing prepares you for:

  • Develop  strategic marketing and business plans  to improve business performance.
  • Develop  digital business plans and digitalization  of business environments.
  • Learn to manage company departments such as Accounting, Auditing, Finance or Human Resources.
  • Analyze massive amounts of data  to make business and marketing decisions.
  • Identify and manage the most optimal distribution and pricing strategies for companies.
  • Implement  product marketing strategies  in all phases: creation, development and launch.

A methodology that will revolutionize your way of learning

Through the UFIS teaching methodology, in this Double Degree in Business Administration and Online Marketing you will be able to acquire the essential skills to face current work challenges, providing a differential value in your company:

  1. Live online classes  every week. Students will have all the advantages of a face-to-face class, but without having to leave home. These classes can also be viewed on a delayed basis.
  2. Weekly real-time interaction with the teachers  who teach the subjects.
  3. Virtual workshops  to learn how to use the  most important software  and tools in Digital Marketing subjects.
  4. Differentiated methodology  in quantitative subjects (Statistics, Mathematics and Econometrics), to tackle them effectively. The success rate of students in these subjects is above 80%.
  5. Group activities  that encourage  networking .
  6. Continuous assessment  so that the student develops the skills indicated in the subject itself using  real cases from leading companies  and which will be resolved in face-to-face sessions. #LearnByDoing
  7. Master the main digital tools

Master the main digital tools

By studying the Double Degree in Marketing and Business Administration online from UFIS, you will not only acquire relevant theoretical knowledge, but you will also learn to use the main digital tools in the sector through specific practical workshops:

  • Google Ads . Workshop on managing search engine advertising campaigns, in which the Google tool is explored in depth. It covers keywords, ad and ad group management, copy, monitoring and planning, as well as modification of existing campaigns.
  • Google Analytics.  In this workshop you will learn how to use the main Web Analytics tool. You will cover everything from how to implement the code on a website to how to configure and customize the tool. In addition, you will learn how to interpret and work with the different reports, how to take advantage of the conversion tools or how to customize the reports. 
  • WordPress.  You will work with the most widely used CMS in the world. It will allow you to learn how to install and configure WordPress, how to work with pages and posts, manage categories and menus, include multimedia content, change appearance and include new features through plugins. In short, how to launch a website with this CMS and how to get the most out of it.
  • SEO (for WordPress).  Focuses on search engine positioning. You will learn how to do Keyword Research with different tools and work on On Page SEO with specific WordPress features and plugins. You will also cover everything related to Off Page SEO.
  • Facebook Ads.  In this workshop you will work with Facebook’s Ad-server tool. You will learn how to create and manage campaigns on the main social network, as well as how to monitor existing campaigns. 
  • HubSpot.  It delves deeper into CRM and during the workshop, practical activities are carried out related to the generation of conversion funnels, the creation of lead capture forms and the use of the CRM’s email marketing functionality, and the configuration of a chatbot. 
  • Hootsuite.  During the workshop you will cover topics such as organization and security, posting and chatting, active listening/monitoring, teamwork, planning and scheduling.  

In addition to these relevant marketing tools, you will also have  learning workshops  on   data analysis software as relevant as  Excel, Gretl, Python and R.

A methodology adapted to you

4P Model

Solve problems, complete a project, create a personal development plan and build your portfolio.

 

Experiential training

100% online live classes , labs, workshops , activities and virtual campus.

Real case studies

Dive into business management with real projects from different companies and brands.

Active networking

Participate in groups with students with similar profiles to yours and increase your contacts.

Personalized follow-up

Rely on the figure of the Mentor – UFIS, who will accompany you from day one.

Online and/or in-person exams

For each subject and session, choose whether you want to take the exam from your computer or at the centers authorized by UFIS.

Academic recognitions

Center certified by ANECA, according to the AUDIT model

The Faculty of Business and Communication has the seal of quality awarded by the National Agency for Evaluation and Accreditation , the body responsible for guaranteeing the quality of the degrees taught in the Spanish university system in line with the European Higher Education Area (EHEA).

UFIS, the world's #1 online university in Spanish, according to Times Higher Education

The prestigious THE magazine, which publishes one of the three most influential rankings in the field of international higher education, recognizes UFIS in 2024 as the first Spanish-speaking online university in the world.

Leaders in educational innovation, according to 'Forbes'

The prestigious THE magazine, which publishes one of the three most influential rankings in the field of international higher education, recognizes UFIS in 2024 as the first Spanish-speaking online university in the world.

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