All companies today, regardless of their size or sector, need a digital strategy to compete. With UFIS’s online Master in Digital Marketing , you will acquire a versatile profile, capable of creating successful strategies, maximizing the profitability of your campaigns and establishing an effective measurement plan.
If you are wondering what digital marketing is , take advantage of the opportunity to train with active professionals who work in large multinationals, in SMEs or as independent experts. They will guide you to work with real cases from different organizations and propose solutions applicable at a work level. Access a sector with high professional demand , boost your career and multiply your employability.
We integrate AI into the curriculum so that it becomes another tool in your training and you can apply it to your processes from the very beginning.
Free up your time from repetitive tasks and add value with your creativity and strategy thanks to AI. Our master’s degree prepares you to create high-quality prompts for ChatGPT, Gemini or Claude and evaluate their responses to generate your own campaigns.
Create strategic marketing plans taking into account different variables. Also, design, implement and optimize digital advertising campaigns. And create your briefings and storyboards much more quickly with Ideogram and Mindjourney .
Implement email marketing campaign design and automation strategies with the help of AI and Hubspot . Schedule and generate content with Metricool or learn how to select the apps that will improve your business and your marketing plans.
With Google Analytics 4 , you can perform strategic segmentation and audience forecasting by evaluating user behavior and personalizing campaigns, as well as perform audits of your company and competitors.
Apply everything you have learned from the beginning and access higher salaries with a continuously updated qualification . You will be prepared to adapt to the needs and budgets of all types of companies. With this qualification you will be able to :
In the online Digital Marketing Master’s you will learn to use applications that will help you in your professional development. With them you will obtain the certifications that guarantee your mastery and you will be able to share the certificates on platforms such as LinkedIn.
In addition to the certifications, the master’s degree includes voluntary assistance workshops taught by professionals from Bard (Gemini) and Chat GPT; Google Ads, Google Analytics and TAG Manager; WordPress, SEO and Meta Ads (Meta Business).
Manage your website for free on a real server when you take the UFIS Master’s Degree in Digital Marketing thanks to CDMON.
Expand your career opportunities with one of our PSUs and receive a double degree upon completing the master’s degree.
The online Master in Digital Marketing gives you access to the Diploma of Innovation and Creativity , which prepares you to channel creativity, identify the difficulties that may arise for innovation and collaborate with others to continually evolve. Harvard Business Publishing Education (HBP) collaborates with UFIS so that you can benefit from the Harvard ManageMentor® program.
“The master's degree has allowed me to gain 360º knowledge of digital marketing. The learning methodology through real cases makes the knowledge acquired easily applicable in the work environment, something I valued very positively.”
Raúl Fuentes Carro
Estudiante del Grado en Derecho
“Estoy muy satisfecho. Varios amigos quieren matricularse, porque ven que es un sistema más dinámico. Creo que la mayor ventaja de UFIS respecto a otras universidades es que puedo visualizar las clases online cuando yo elijo.”
Dominik Ori Gabor
Estudiante del Grado en Derecho
“He sentido más cercanía en UFIS que en una universidad presencial. Cuando se piensa en una enseñanza online, uno no alcanza a entender el grado de implicación que tiene la universidad con el alumnado.”
Manuel Herrera Velayos
Estudiante del Grado en Derecho
“Lo que más destaco es el nivel del profesorado. Hemos podido estudiar con un profesor que es juez, lo que hoy en día es bastante complicado”.
Begoña Maiques
Estudiante del Grado en Derecho
“Compagino el grado con el trabajo porque se ajusta perfectamente a mis horarios. La mejor parte de mi experiencia en UFIS son los profesores. El grado tiene muy buenos docentes, hacen un trabajo espléndido.”
Francisco Luis Formoso
Estudiante del Grado en Derecho
The teachers of the Online Marketing Master will bring to the classroom problems from different organizations applicable to the subjects and you will have to propose valuable solutions. In addition, you will have the opportunity to participate in an exclusive UFIS program with RED Proyectum , a business platform that offers you the possibility of doing your TFM based on a briefing provided by a company . Upon completion, you will receive an academic certificate of participation to highlight on your resume.
This digital marketing master’s degree allows you to do internships in person or virtually in top-level organizations. We have hundreds of agreements with companies from all sectors , including:
In order to enroll you must have a university degree that qualifies you to access master’s degrees, as stipulated in the access requirementsthat correspond to the established criteria.
This master’s degree is aimed at professionals who want to become experts in the different areas of digital marketing and whose objectives are:
Digital marketing is a set of strategies, techniques and tactics that, when well implemented, serve to multiply the sales opportunities of any business. But it is also very important for promoting any brand, popularizing a company, giving value to a company, generating a need or gaining credibility, among others. Unlike the offline model, all online marketing actions are executed in the media and channels of the Internet.
Among the most commonly used strategies are segmentation strategies to better understand the public, competitor analysis, brand positioning, content marketing ( inbound marketing ) and SEO .
Along with the Master’s degree in Digital Marketing, you will have the possibility of studying a double degree with our Advanced University Program (PSU) in SEO Specialist or Power BI . These PSUs last 6 months (12 ECTS) and you will take them while you complete your postgraduate degree in Digital Marketing.
Internships can be done in person or virtually in leading companies in the sector. From our internship department you will receive advice to find the job opportunity that best suits your needs.
Thanks to the knowledge acquired by students and the similarity of what is taught in class with the professional reality of a sector that has been constantly on the rise in recent years, the UFIS Master in Digital Marketing has a high employability rate. 76% of students find work before completing the master’s degree and 85% improve their professional careers .
The Double Degree in Political Science and International Relations is aimed at students seeking a personal and integral training, interested in the economic, organizational and social aspects of companies at international level, since companies create changes and social progress.
Students interested in studying Double Degree in Political Science and International Relations should have a special interest in:
A B2 English level is required to be admitted in this Degree.
