UFIS’s online Master in Political Communication and Marketing trains you to become a high-level strategist capable of conceptualizing successful electoral campaigns. You will learn to apply the most relevant marketing techniques based on big data and hypersegmentation, neuromarketing , social networks, branding and storytelling. You will also work on content strategies in relation to lobbies and social mobilization, cyber-activism and soft power, as well as to combat disinformation and fake news.
From a communication and strategic perspective, you will rigorously analyse campaigns and implement the most effective actions to achieve the objectives set by politicians and their parties. In addition, this postgraduate course in political communication allows you to do your internship in public institutions, consultancies or political groups where you will become a versatile professional.
We integrate AI into the curriculum so that it becomes another tool in your training and you can apply it to your processes from the very beginning.
Discover the latest advances in generative AI tools to develop an electoral campaign taking into account the candidate and the other parties. Learn how to use them to create texts, images and videos that better connect with voters with ChatGPT, Dall-E, HeyGen or Amazon Polly, among others.
Develop your digital marketing strategy for your election campaign and build your public image for a correct perception by the electorate, using tools such as Looka, Craiyon, Wombo or Brandmar, among others.
With the help of artificial intelligence tools integrated into the Sci Space platform , it develops an efficient and rapid process of selecting sources and documents that help build the theoretical framework of the object of analysis.
This postgraduate degree in political communication and marketing provides you with the knowledge to excel in the fields of political communication and strategy, two areas in high demand today. With UFIS, you will have the opportunity to complete a comprehensive master’s degree that will allow you to:
UFIS’s Master in Political Communication gives you access to the Innovation and Creativity diploma , which prepares you to channel creativity, identify the difficulties that may arise for innovation, and collaborate with others to continually evolve. Thanks to the collaboration agreement between Harvard Business Publishing Education (HBP) and UFIS, you can obtain diplomas and certifications from Harvard ManageMentor, a program for the development of high-performance leaders.
The Advanced University Program in Digital Transformation in Public Management is focused on learning how to design and execute digital strategies that optimize public services. Develop a comprehensive vision to transform public administration and learn to design digital solutions that improve the efficiency and quality of public services.
Using the 4P Model, exclusive to UFIS, each subject of this Master in Political Communication is approached through the resolution of real cases of political marketing, campaigns, candidates, strategies, institutional communication, data or crises. Everything will be reflected in a transversal project and in your portfolio, while you achieve personal development. An eminently practical master’s degree that will bring you closer to your future profession.
Participate in an exclusive UFIS program with RED Proyectum. A political party or institution will provide you with real cases for you to base your TFM on. You will be able to execute a corporate communication plan, a political communication plan or an electoral campaign. Upon completion, you will receive an academic certificate that you can include in your resume or portfolio.
You will be able to put your knowledge into practice in online or in-person internships in communication and marketing departments , as well as in communication offices of public institutions, administrations and companies . We have agreements with the Ministry of Foreign Affairs, the Association of Political Communication, the Ministry of the Interior, the Llorente & Cuenca law firm, as well as with different city councils and companies.
Upon completion of the master’s degree, as a specialist in political marketing, you will be able to develop different professional roles. For example, working in direct contact with the media , as a chief of staff or image advisor to a politician, negotiator of pacts or political marketing consultant, among many others. Check out all the career opportunities in political communication.
In addition, UFIS maintains agreements with associations that play a fundamental role in the training of highly qualified professionals in the field of political communication . They contribute their experience and resources to enrich the academic program and promote standards of excellence.
Resolve your doubts with this presentation given by the academic coordinator of the master’s degree.
Cadena Ser : “TikTok is emerging as the most effective network for attracting the youth vote.”
COPE : “It is the responsibility of institutions and parties to call for elections.”
7 La Rioja TV : “Participation rates could be historic.”
Europa Press : “Mail-in voting and social media campaigns are key to the elections.”
María del Mar Soria, professor of Research Methodologies.
La Vanguardia : “The fear of losing in politics makes candidates and campaigns result-oriented.”
Mario García Gurrionero, professor of Communication and Electoral Marketing.
EFE Agency : “The future of political communication lies in ChatGPT.”
Rocío Gutiérrez Díaz, coordinator of the Master in Political Communication and Marketing.
“The master's degree was a great success. The course coincided with the electoral period in Spain and I was able to put into practice what I had learned. I was in charge of a campaign for a local party that was running for municipal elections for the first time. I followed the lessons I had received and we managed to be the list with the most votes. Now, my candidate is mayor.”
Raúl Fuentes Carro
Estudiante del Grado en Derecho
To enroll, it is necessary to be in possession of an official university degree that qualifies for access to master’s degrees.
This UFIS master’s degree is an ideal training for you if you want to focus your professional career on the following goals:
The Master’s Degree in Political Communication and Marketing is aimed at students seeking a personal and integral training, interested in the economic, organizational and social aspects of companies at international level, since companies create changes and social progress.
Students interested in studying Master’s Degree in Political Communication and Marketing should have a special interest in:
A B2 English level is required to be admitted in this Degree.
